Shawn Casemore

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Segment Your Customer Experience [is it necessary?]

I went away on a little “socially distant” motorcycle trip this past weekend. When our group arrived at the motel, we looked like a bunch of bank robbers taking over the place. Our hosts went out of their way to make sure everyone felt welcome, despite our black leather and facemasks. They did this with […]

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Why Customer Experience is More Important Than Ever

With the current business climate and market instability, there are two things you need to focus on. First, focus on your existing customers’ experience. How are there interactions and experiences with your business amidst these uncertain times? Secondly, how many past customers can you connect with who may not be having a great experience with […]

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Employee Performance Reviews: The Better Way

I remember the first time I received an employee performance review. My boss called me into his office, leaned back in his chair, and began reading from some papers he had laid out in front of him. My Performance Review: “Shawn, you’ve been doing a pretty good job and you’re fitting in well with the […]

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Motivating Your Employees Is An Inside Job

Are you motivating your employees? Although it’s easy to believe that an employee’s motivation to stay with their employer is directly related to how well they like the company, like their job, and like their boss, the reality is, motivation is an inside job. Sure, these three things matter, but not nearly as much as […]

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Effective Feedback Is Like An Open-Faced Sandwich

When it comes to eating, for me there’s nothing like an open-faced sandwich. Forget having bread act as filler. Instead, by eliminating the sandwich lid, you can get right to the good stuff, be it meat, cheese, or otherwise. Sure, open-faced sandwiches are messy, and they no doubt offer new challenges for eating the sandwich […]

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How to Find Commonality to Influence Employees

During a talk for CAFE (the Canadian Association of Family Enterprises) I made the comment that if you’re finding it difficult to motivate those around you to have the same ambition and energy you do, there’s certainly a chance that it’s not them, it’s you. Finding Commonality to Influence Employees: The most successful entrepreneurs and […]

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Are You Empowering Your Employees?

Today’s employees have more education then any other previous workforce. Are you empowering employees to capitalize on this higher education? If not, you’re missing out on a significant competitive advantage. Your people. Although it may not seem like a big deal, when you consider today’s employee needs to stand out as an individual, to openly […]

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5 Rules of Effective Leadership

What is effective leadership? During the past 20 years I have managed numerous diverse teams across several industries and sectors. There has been one common thread I have dealt with amongst each of these teams: Frustration. The continuing progression of technology has lead to increasing quantities of information to be shared, reviewed and critiqued. It […]

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The Great Depression

As of this writing the global economy, specifically the North American economy is booming according to all indications. What’s interesting is that as the economy grows so too does employment rates; in turn creating more opportunities for employees. I challenge you to walk two blocks down any city street and not stumble across a help […]

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Why Employee Buy-In is a Perception

How do we obtain employee buy-in? This past week I spoke to a group of financial leaders at their annual retreat. The group was preparing to introduce changes in how they pursued and achieved their annual objectives at the branch level.  Our discussions centered around how to obtain buy-in from their employees. The key message […]

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Recent Posts

  • Segment Your Customer Experience [is it necessary?]
  • Why Customer Experience is More Important Than Ever
  • Employee Performance Reviews: The Better Way
  • Motivating Your Employees Is An Inside Job
  • Effective Feedback Is Like An Open-Faced Sandwich

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